DOORS and BeTV Announce Strategic Partnership to Drive the Future of Digital and Broadcast Media Across the Americas
March 31, 2025 – Stockholm / Miami
DOORS, the next-generation platform for media distribution and interactivity, is proud to announce a strategic partnership with BeTV, a CIS Group-associated company specializing in advanced broadcast and digital media solutions across the Americas.
This partnership combines DOORS’ powerful Experience Management System (EMS) with BeTV’s regional expertise and decades-long track record in broadcast technology. Together, the companies will empower broadcasters, content owners, and digital platforms to seamlessly transition into the future of television – combining the best of streaming, interactive media, and next-generation broadcasting standards like DTV+ (TV 3.0) and ATSC 3.0 (NextGen TV).
“This partnership with BeTV marks a major step in our mission to help media companies evolve faster, smarter, and more profitably,” said Daniel Sporre, CEO at DOORS. “Whether our clients are focused on over-the-air broadcasting, app-based streaming, or hybrid models, our joint offering delivers a fully scalable solution that connects content with viewers – in real time, on any screen.”
BeTV, with its deep knowledge of broadcaster needs throughout Latin America and North America, brings an essential understanding of how regional markets are shifting toward cloud-based, interactive, and multi-platform distribution models. Backed by CIS Group’s nearly 40 years of experience in building future-proof workflows, BeTV is positioned as a key player in the transformation of TV in the Americas.
“Our goal has always been to help media companies embrace change without losing control,” said Guilherme Silva, CEO at BeTV. “By partnering with DOORS and leveraging CIS Group decades of systems integration expertise, we’re making available to broadcasters and media owners in the Americas one of the most critical tools to help our clients lead the transformation of their media operations and content experiences with cutting-edge technology. The technology developed by Doors provides any media organization with the solution they need to adapt to evolving viewing habits, enable innovative revenue models, and unlock new monetization opportunities. Media companies have now a real path to stay competitive in a world where linear, on-demand, and interactive formats must all coexist seamlessly “.
Bridging Broadcast and Digital – Together
With DOORS’ flexible EMS architecture, BeTV will offer clients a solution that includes:
● Rapid deployment of streaming services across Smart TVs, mobile, and web
● Real-time feature updates, interactivity, and monetization tools
● Seamless support for both broadcast standards (ATSC 3.0, DTV+) and digital workflows
● Companion device integration and second-screen engagement
This partnership lays the foundation for broadcasters and content distributors to launch high-impact, cost-efficient services faster than ever before – with powerful engagement and monetization capabilities built in.
About DOORS
DOORS is a Swedish technology company redefining media distribution through its real-time Experience Management System (EMS). The platform enables broadcasters, streamers, and content owners to launch and scale interactive services across any device – with rapid deployment, low operational overhead, and full monetization support.
About BeTV
BeTV’s mission is to help broadcasters and digital content providers across the Americas in the transition to new standards such as DTV+ (TV 3.0) and ATSC 3.0. BeTV aims to show our clients the path to leading the transformation of their media operations and content experiences with cutting-edge technology and by creating innovative revenue models.
About CIS Group
CIS Group has been delivering advanced media technology solutions for nearly four decades. With expertise in workflow integration, cloud transition, and digital infrastructure, CIS serves clients across broadcasting, sports, enterprise, and media production worldwide.